AI Visibility refers to how visible a business, brand, or service is inside AI-generated answers from tools such as ChatGPT, Gemini, Claude, and Perplexity.
AI Visibility focuses on whether AI systems recognise a business as a trusted entity and reference it when users ask relevant questions.
When users ask AI tools for recommendations, explanations, or comparisons, the AI does not display a list of search results. Instead, it generates a direct answer.
AI Visibility determines whether a business is included in that answer.
A business with strong AI visibility is more likely to be mentioned, referenced, or recommended by AI systems during customer research and decision-making.
AI systems generate answers by recalling information about trusted sources and recognised entities that appear consistently across the public web.
AI Visibility is influenced by:
Search Engine Optimisation (SEO) focuses on ranking pages in search engine results.
AI Visibility focuses on whether AI systems recognise and trust a business enough to include it in generated answers.
A business can rank well in search engines but still be invisible inside AI-generated responses. AI Visibility requires a different strategy centred on entities and authority rather than keywords alone.
More users now rely on AI tools to research services, compare providers, and make decisions.
If a business is not visible inside AI-generated answers, it may be excluded from early-stage consideration, even if it ranks well in traditional search.
AI Visibility helps businesses remain discoverable as AI-driven discovery becomes more common.
Nigel AI Visibility is a system designed to help businesses improve their AI visibility by making their brand and services easier for AI systems to understand, recall, and reference.
Nigel AI Visibility focuses on entity clarity, AI-first content alignment, and competitive visibility analysis across AI-generated answers.
Most businesses begin by assessing their current presence inside AI tools.
An AI Visibility Audit evaluates whether a business is recognised as an entity, how often competitors appear in AI-generated answers, and where gaps exist.
AI Visibility describes how visible a business is inside AI-generated answers rather than traditional search results.
As AI tools play a larger role in how people find and evaluate services, AI Visibility is becoming a critical part of modern digital presence.