## Trust, Compliance & Responsible Use
Nigel is an AI-assisted, omnichannel conversation ecosystem designed to help businesses respond to enquiries, manage follow-ups, and handle conversations responsibly across multiple communication channels.
Nigel can support conversations via:
* Website chat
* SMS and missed-call text back
* Facebook and Instagram messaging
* Voice AI for inbound calls
This page explains how Nigel is designed to be used, the safeguards in place, and the principles that guide responsible use across all channels.
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## Design Intent
Nigel is designed to support:
* Faster responses to inbound enquiries
* Consistent follow-up across channels
* Context-aware conversation handling
* Reduced manual workload for small teams
Nigel operates as a conversation support system, not as a fully autonomous decision-maker.
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## Explicit Design Limits
Nigel is not designed to:
* Scrape data from third-party platforms
* Harvest personal data without a lawful basis
* Bypass platform safeguards or detection systems
* Send uncontrolled or unlimited messages
* Impersonate a human deceptively
* Operate without user configuration and oversight
These limits apply across all channels Nigel supports.
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## Platform & Channel Awareness
Nigel is built with awareness that each channel has:
* Different user expectations
* Different platform rules
* Different risk considerations
Safeguards include:
* Rate-limited messaging
* Channel-specific behaviour rules
* Conversation-aware responses
* Pause and stop controls
Nigel does not claim to remove all risk. It is designed to reduce risk compared to unmanaged, volume-first automation systems.
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## Human Oversight & Accountability
Nigel does not independently decide:
* Who should be contacted
* Which channels are used
* When conversations should escalate
Users remain responsible for:
* Channel selection
* Message intent and tone
* Ongoing review and adjustment
Nigel works best within a human-in-the-loop workflow.
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## Data Privacy & Use
Nigel follows standard data-protection principles:
* Data is used solely to support conversations
* No unauthorised sharing or resale of data
* User-controlled retention and deletion
* Respect for opt-out and disengagement
Nigel is designed to align with UK and EU data-protection expectations.
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## Transparency Over Automation
Nigel prioritises:
* Clear intent
* Respectful communication
* Context-aware replies
* Appropriate escalation to humans
It is positioned as a conversation management ecosystem, not a volume-driven messaging engine.
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## Related Information
For a neutral overview of what Nigel is and how the ecosystem works, see:
What Is Nigel?
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Nigel is built for clarity, control, and sustainable multi-channel communication.
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