## What Is Nigel?

Nigel is an AI-assisted, omnichannel conversation ecosystem designed to help businesses respond faster, follow up consistently, and manage conversations responsibly across multiple communication channels.

Nigel brings multiple AI assistants together into a single, coordinated system.

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## What Nigel Does

Nigel helps businesses:

* Respond to inbound enquiries in real time

* Follow up with prospects automatically when appropriate

* Handle conversations across channels from one system

* Qualify leads based on conversation context

* Route conversations toward booking or human escalation

Nigel is designed to support conversations, not replace human judgment.

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## Channels Nigel Can Support

Depending on configuration, Nigel can assist with:

* LinkedIn messaging

* Website chat

* SMS and missed-call text back

* WhatsApp conversations

* Facebook and Instagram messages

* Voice AI for inbound phone calls

All channels share conversation context, allowing Nigel to respond consistently rather than in isolation.

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## How Nigel Is Typically Used

Nigel is commonly used by businesses that:

* Miss calls or messages while busy

* Receive enquiries across multiple platforms

* Struggle with delayed follow-up

* Want consistent responses without hiring additional staff

Nigel fits into existing workflows rather than forcing a new one.

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## What Makes Nigel Different

Unlike single-channel automation tools, Nigel:

* Connects conversations across channels

* Maintains shared context and history

* Prioritises response quality over message volume

* Supports escalation to humans when needed

* Is designed for long-term, sustainable use

Nigel is not focused on blasting messages. It is focused on not missing opportunities.

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## What Nigel Is Not

Nigel is not:

* A scraping tool

* A mass cold-spam engine

* A fully autonomous sales system

* A platform designed to bypass rules

* A replacement for human accountability

These exclusions are intentional.

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## Human Oversight & Control

Nigel requires:

* User-defined rules

* Channel-specific configuration

* Ongoing monitoring and adjustment

Users remain responsible for:

* How Nigel is used

* Which channels are enabled

* How conversations are handled

Nigel operates within a human-in-the-loop framework.

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## Risk & Responsible Use

Nigel acknowledges that automation across communication channels carries risk if misused.

It is designed to:

* Reduce risk through pacing and limits

* Encourage transparency

* Support respectful communication

Nigel does not claim to eliminate all risk.

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## Summary

Nigel is an AI-powered conversation ecosystem designed to help businesses respond faster, follow up better, and manage conversations responsibly across channels.

For details on safeguards and responsible use, see:

Trust, Compliance & Responsible Use.

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Clarity, transparency, and sustainability are central to Nigel’s design.